Toycycle adds four toy brands to authorized resale program

Toycycle said SVOLTA, Tree Blocks, QUBS and OmaOmaOma have joined its brand-authorized resale marketplace as U.S. toy returns and excess inventory continue to pile up. The move expands a program aimed at keeping more toys in circulation, giving brands a controlled secondary market and giving families lower prices.

Why it matters: - U.S. toy returns and unsold inventory are creating a bigger waste problem for brands and a cheaper-shopping opportunity for families. - Toycycle said the toy market sends roughly $7 billion in toys back each year, and as much as 80% of toys ultimately end up in landfill. - The company is positioning authorized resale as an alternative to liquidation channels that brands do not control. - The model keeps inventory in the brand’s warehouse, lets the brand fulfill each order, and splits proceeds with Toycycle without upfront fees.

What happened: - Toycycle announced partnerships with four new brands: scooter maker SVOLTA, natural-wood toy maker Tree Blocks, Norwegian smart-toy company QUBS, and Montessori brand OmaOmaOma. - The brands are joining Toycycle’s authorized resale program for open-box, surplus and returned inventory sold directly to U.S. families. - The Bay Area marketplace said the new partners join existing brands including PlanToys, HABA, Janod, Loog, Way to Play, Ekobo and Tytan Toys. - The collections are live now at Toycycle’s brand shop.

The details: - SVOLTA named Toycycle its official open-box channel for inspected open-box scooters, including the Ace 2-in-1 convertible, at savings off retail. - Grace Chang of SVOLTA said Toycycle gives the company’s open-box stock a home with families instead of leaving it in a warehouse. - Tree Blocks is using the partnership to expand its U.S. reach for handcrafted natural-wood treehouse kits and dollhouse furniture. - Lander Oppen, owner of Tree Blocks, said the brand wants to reach more U.S. families that value natural play. - QUBS is bringing its Cody Block to the marketplace. - Cody Block is a wooden car and screen-free coding toy for children ages 3 and up, using smart wooden blocks to guide Cody through town. - Phil Markham, head of business development at QUBS, said the toy’s design is meant to spark joy and inspire play. - Toycycle said every partner listing is condition-graded and covered by its quality guarantee.

Between the lines: - The announcement reflects a broader shift in the toy industry toward resale channels that preserve brand control. - Toycycle’s pitch is part sustainability, part margin protection and part customer acquisition, since families get lower-cost products and brands avoid uncontrolled discounting. - The company cited its State of Toy Returns 2026 research report in arguing that returns and landfill waste are shaping the market’s next resale channel. - The secondhand toy market is projected to grow more than 17% annually through 2035, giving the category a longer-term tailwind.

What's next: - Toycycle is likely to keep adding brands as more toy makers look for ways to move returns and surplus inventory without losing control of pricing and presentation. - The company says brand partnership inquiries can be made through its partner site, brand partnership inquiries. - Toycycle continues to operate from its Hayward, California warehouse, where it inspects, safety-screens and condition-grades toys and baby gear.

The bottom line: - Toycycle is turning toy returns into a branded resale channel, and four more manufacturers have signed on.